Def Jam Tapps the Mobile Market

Slicksno.com - Def JamHip hop label Def Jam announced today it has entered into a new mobile partnership which will offer an “arsenal of wireless solutions” to millions living the hip hop lifestyle.

The new partnership with AG Interactive, a subsidiary of American Greetings Corporation, will bring a suite of new wireless applications and products to the mobile marketplace.

Dubbed Def Jam Mobile, the new content offerings will include all areas of personalized entertainment such as music, videogames and messaging products.

“It’s only natural to extend hip hop into new avenues of self-expression,” states Kevin Liles, President and Chief Executive Officer, Def Jam. “Def Jam Mobile will allow us to be able to provide new ways for our audience to access and use wireless content to further their own individuality.”

Both companies are looking to capture the hip hop dollar, which is estimated to be around $1 trillion annually. AG and Def Jam plans to provide an unparalleled opportunity for those living the hip hop lifestyle.

“The buying power of the hip hop generation has evolved into a multibillion dollar economic force,” notes Russell Simmons, Chief Executive Officer, Rush Communications. “We’re confident Def Jam Mobile will bring the most desirable, targeted mobile content to the core, hip hop demographic.”