New Pop for Ruff Ryders - LTAlthough Ruff Ryders Records has always been recognized for its hardcore hip-hop sound, the label has decided to try it’s hand in “pop” music.

For years Ruff Ryders have been hard hitting street anthems courtesy of artists like DMX, Eve and The Lox.

Now the label has started a new division, Ruff Pop and is looking to take a bite out of the pop music pie with their first artist, LT.

“LT is one of the rawest breeds of pop and is one of the most unique artists that I have heard in a long time,” Waah Dean, co-owner of Ruff Ryder said in a statement. “She writes, sings very well and her stage performance is incredible. The Ruff Ryders and LT partnership is going to be a long lasting musical marriage. We anticipate big things from her in the future.”