Pharrell’s Ice Cream Sneaker Collection

Slicksno.com - Pharrell WilliamsSource: AllHipHop.com

Pharrell Williams of production duo The Neptunes has revealed the name of his signature sneaker collection with Reebok will be called Ice Cream.

The Ice Cream footwear collection will drop next month and is part of a long term licensing deal between Williams and Reebok, the company that will also produce his Billionaire Boys Club clothing line.

Both the sneakers and the clothing line will be available in limited runs at high end boutiques across the globe.

“There is a tremendous opportunity for us to create a niche in the sneaker category that would set this collection apart from anything else that is out there,” Williams said. “The Ice Cream collection is everything the sneaker enthusiast desires — it is fashionable, aspirational, and most of all it is limited.”

The sneakers come encased in packages that resemble ice cream cartons and according to Reebok, the first designs feature “sparkling images of diamonds and dollar bills.”

Additional designs include images of radios, dice, pagers and money rolls.

The sneakers will retail for $200 and will debut in three colors: black/red/blue, yellow/navy/blue and white/black/red.